What Are the Top 10 Tips for Small Business Branding?

Managing a business is not an easy job but promoting your business may be as hard as anyone else could ever imagine. And some small business owners thought that they have only limited things in order to manage and promote their business then they are definitely wrong. And some think that branding is for big businesses only then I will prove you wrong. And despite the business size, branding can be as effective as it can be. Here are the top 10 tips for small business branding.

The first one is to focus on the thing that you would like to establish, people won’t be attracted if you promote everything and anything under the sun, being an expert on one thing is what matters the most for the clients, making clients confused can never be a good idea, make them think on one important thing that stands your business.

The second one, is consistency on your performance. No one would love to patronize a company that doesn’t have consistency on its performance or on its quality. If you commit something to some clients, make sure you’ll do it, first impressions really lasts so better make sure to impress them positively and maintain it in order for you to have their loyalty.

The third one is to make an overview of your business at least on a one page document, letting them know how your business is running and what are your goals, mission and vision are very important tools in achieving for their approval, just be sure to make it brief and concise, no one will last if you write on plenty of flowering words, better to put on true informations.

The fourth one is, good treatment between you and your employees and between clients and employees as well, nothing can beat that.

The fifth one is, to remember that branding needs straight direction and longer maintenance and that there should be straight connection between the actual and the desired image.

The sixth one, join locally organized events and be one of the committees, it’s a good way to establish your image and business.

The seventh one is to blog, blogging is one of the great tools in establishing your business, making other people have an idea about it.

The eight one, you don’t have to depend everything to your logo, logo doesn’t make up the whole part of the business, so never spend too much time and effort on it, its just a part of the business.

And having your own company website is on the ninth place because obviously almost all people uses web, and the last one is not to depend too much on blogs, you must explore more over.

That’s the top 10 tips for small business branding Just don’t be afraid to give a try and to plan big for your business. And searching for branding tips can be easily done when you are eager to do it.

The Basic Facts of Web Design For Online Business

Designing a suitable website plays an extremely crucial part in promoting your online business on a professional level. Possessing a website which also appears good on a smartphone or tablet is vital to continue to keep your company competitive. To do this, your website should be clean, with simple navigation, and a look and feel that's simple to follow for an improved user experience.

Website design needs a lot of creativity. An appealing design of the site is the secret, which will bring in lots of possible clients. An excellent site design can take your organization graph to new heights. It's a neat compact design that may fit even in little spaces and is made entirely in the United States, to guarantee quality and support.

Since you'll be leaving the designing of your website to a company, choose a web design company who employs the newest technology to keep your website on top of the competition. Apart from that you could also locate a great company which could offer security solutions for your business enterprise.

Without this, another business will quickly replace your business. While you're looking for the web design company that is most suitable for you, do not fail to review about the organization's name, reputation and company policies. It's often hard to secure a web design company with expertise in excellent ecommerce programming, it is not impossible. So now you've found one of the best ecommerce website design firms.

The websites are created quite user friendly. The websites are completely designed and developed using WordPress or similar CMS platform and it is the ideal platform inside this arena. Submitting to business directories increase your small business site's search engine optimization (search engine optimization), meaning that it's going to be simpler for customers to discover your business through search engines.

If you would like your site to perform and generate leads for increased sales, your company will need far more than merely a site. If you own a site but not satisfied then it is possible to get help from reputed web design firm to get rid of same. The intriguing part about this site is it does not really comply with the tides of the fashion world, but instead intends to earn a mark of its own. It's through getting your own site. You can do all these by getting your own website which works.

Your site is a direct reflection of your online business. Whenever your website is ready and accessible seamlessly across different mobile devices, then your website will become greater engagement medium and a greater rate of retention. Not only does this increase your small business website's SEO, in addition, it keeps people interested in your company by giving them fresh content to view on a regular basis. Submitting to local small business directories is another great way to market your small business website.

Each website is customized to their requirements. Many companies web sites have a bad position in search engine rankings, or may not be listed at all because they do not understand how search engines work. Furthermore, maintaining your site content relays the message that you're keeping your company techniques updated and keeps your small business image polished, in turn winning over new customers.

Imagine having your customers see your site, simply to discover that parts of your site are broken. To attain success, a website bought to be designed under the umbrella of one team. Your website is optimized for search engines to ensure it is simple for your clients to find you. In the modern technology-driven world, your website is often the very first impression of your company and have to capture the user's attention instantly. A website, with fast and straightforward location search, was also a necessity for local business.

Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

Preparing Your Motorcycle For the Winter

So here we are in October, and the overnight and morning hours are a little chilly here in the Northeast of the US. What does this mean? Winter is coming of course, and seems to be coming fast. Most days are now starting out in the low 40's, getting up to maybe the high 50's / low 60's, and then dropping down again into the low 40's overnight.

So, what are you to do if you're not planning on riding through the cold, winter months? You need to prepare your motorcycle and winterize it. There are a few steps you should definitely do to keep your motorcycle safe and warm through those frigid months.

  1. Get the gasoline out of your engine – How do you do that? Start up your motorcycle with the petcock to 'on' and let your bike run for a few minutes. After your motorcycle is idling just fine, flip the petcock to off and let the engine do it's thing by cycling through any fuel that is left in the lines. You'll know as soon as the fuel is out of the engine, as the motorcycle will just stop running (like it stalled). It's OK if you leave some fuel in the tank as it should not cause any damage. But leaving it in your engine could cause serious damage to your motorcycle.
  2. Get a battery tender - A battery tender will keep your motorcycle battery charged throughout the winter so that when you're ready to fire her up, you will not be left with a dead battery. Battery tenders are fairly inexpensive and can be picked up at your local motorcycle shop or order one online.
  3. Clean your motorcycle – you do not want to store your motorcycle for long periods of time with dirt, grime, tar, grease, bugs, etc. all over your bike. Not only is this bad for the paint and chrome, but it's just not right to treat your baby so badly. Clean her up before she takes that long winter's nap. My motorcycle is actually cleaned after every ride. It's only right that my girl be taken care of and treated well through the year.
  4. Find a good spot – Your motorcycle is going to be resting for the next few months, so make sure you find a good location for the winter. The best location would be an attached garage, the next would be an outdoor storage building, and the least favorite would be outside in the elements. The winter elements can do some serious damage if not carefully watched, so I'd recommend making sure your motorcycle is stored in an area that is enclosed. My motorcycle is always stored in my attached garage, and kept in a prime location so as not to get bumped or something dropped on her.
  5. Get a motorcycle cover – just because your motorcycle may be stored in an enclosed area, does not mean you should not further protect her. You can get a cover for as little as $ 20 or as much as $ 100. A motorcycle cover will make sure no additional dirt or dust gets on your bike, and will also help protect any unfortunate bumps or dings. I can not speak for bugs, as they'll find their way into any warm place during the colder months.
  6. Start her up when you can – If there's a decent winter day, sun shinning, and not terribly cold, go ahead and fire up your motorcycle. Let her run for a while, she'll thank you in the spring. Just remember to follow all the steps above to ensure you put your motocycle back to rest properly.